E-Bikes Leap Forward in Italy
The Italy bicycle market statistics by ANCMA reveal that e-bike sales increased by a huge 121% in 2016 compared to the 2015 sales total.
With the 2016 sales total e-bikes have passed a significant threshold that in particular applies to the market share they hold now. It is said that once a 4 to 5% market share is reached sales will accelerate as consumers start to recognize this new bicycle category and will also start to talk about e-bikes. At least, experiences in Europe’s largest e-bike markets Germany and the Netherlands showed that.
My2C: In Germany and the Netherlands, E-bikes are already more common than normal bikes. In these countries, bicycles are mostly used for transport (commuting), not recreation. You see them everywhere. In Italy and the rest of Europe, bikes are more used for recreation, as in South Africa. The fact that E-bikes are growing in Italy in the recreation market, is an indication that we are likely to see big growth in that segment in South Africa as well. Having test ridden many of them at Eurobike, I must say that they are fantastic. If I could afford it, I would probably buy one. You get to play much more downhill, in your limited time, compared to your normal bike. Also, the fun factor is massive! You still get the same workout, you just ride faster…